I've often wondered about black hat issues. I always try to look at something from both sides before I judge it.

Have you ever wondered how many people you would have to put in a room to manually check every website that was submitted to Google for "unfair practices". Why there must be something like 100,000 submissions a week (maybe a day). Do you ever wonder why Google is so draconian about what they will do to your website if they catch you at these "unfair practices".

If I sit down and I ruminate about these two questions it doesn't take me long to realize why people cheat. They pretty much have figured out that Google is in a losing battle in trying to prevent people from taking advantage of their algorithm. It's why we've gone through all these updates. There's just no way to manually remove the cheaters from the rest of us, and the cheaters know this and most of us don't...and those of us that don't buy into the Google scare campaign to keep us from cheating.

Since you can change domain names like a cheap pair of clothes, and getting to the top of Google means making money, I guess we will never see an end to cheating. Only an increase when people figure out the two questions I've raised.