I can likely remove a wart off my son's hand - but instead take him to a doctor I trust.

I can likely tune-up my own car - but instead go to a mechanic I trust.

I can likely invest my own money wisely - but instead go to a financial advisor I trust.

...each example has the same theme, I could do it myself or go to a professional for one reason or another however, none of us would consciously do neither. That is my take on the implied response here. You are not happy with the "unprofessional approach" and refuse to seek professional guidance.

Among other things - Google is an advertising/promotion media "by design" not by accident - and I know of no successful company that favors "let the chips fall where they may business approach" as a secret to their success.

In saying that - it is all about "content" as everything on the web is content and even the "links" are merely extending content elsewhere (to you [inbound], to more of you [internal], from you [outbound], etc.

Can some do it badly... are their bad doctors, mechanics, investors?

Get real - in the real world "trusted quality service" competes against "untrustworthy scam services" and many fall victim, the Internet (& SE) is no different.

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FREE LINKS for LINKBAIT Catch 'n Re-Lease Me! - We are what we repeatedly do… excellence, then, is not an act, but a habit. — Aristotle