Here's a challenge to all you Search Engine Optimization companies out there charging anywhere between $1000 and $25000 a year to optimize websites...
Take a look at
www.ofsc.on.ca
This site has practically no content on the homepage other than images. There are NO meta keywords or descriptions in the page code, the first part of which consists of hundreds of lines on JavaScript functions.
Searching for "snowmobile clubs" on Google, however, brings the site up in top position. With a page rank of 6/10, I would say this site proves that there is no great science to Search Engine marketing. Type link:
www.ofsc.on.ca into Google and you will see there are 15 pages of sites that link to this website. Is this the secret that all you SEOs are charging big bucks for?