Want to make sure I am heading in the right direction.

Just implemented oscommerce with a few customizations...

Can you give me input on the layout, images, and copy?

I am getting the traffic, but sales are below expectations....so changing to this format.

http://bythevineyard.com/shop/catalog

If you were a consumer on my site:

1. Would you buy?
2. Why not?
3. What would change your mind?

My current shop is at http://bythevineyard.com

Is the new one an improvement??

Many many thanks.