This thread has been of real interest to me as I've just signed up for my adwords account. I haven't yet activated my campaigns.
One thing that has confused me (think I might be having a 'blonde' day), what is negative keywords and how can they help with targeted marketing?
I already have a fair bit of success with google's searches, so I'm hoping that the adwords will drive more targeted visitors towards particular products.
I'm still wading through all the pages on google's site to read up on it before I activate, as my budjet for advertising is limited and this could well eat into the lions share of it, so I do want to get it right.
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