PR *can* include letters to the editor of publications, in some cases. I am Vice-President of a nonprofit foundation here in Thailand and have had some luck with this method of publicizing our association.

Also, if your business has activities, you may be able to get those listed for free in your local newspaper, publicizing your organization in the process.

A potentially inexpensive, if not free, way of receiving publicity is to sponsor a charitable activity. This can be *very* cost-effective, more so in some cases even than a major advertising campaign.

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