Hi
Work on that title!
<title>Helping Children Smile One Page at a Time</title>
You have 125 characters you can use in your title tag, which are well worth making use of. Just sit for a moment with an empty search box and detemine what you would enter to find your site then put them within your title eg
<title>Helping sick children,chid cancer,etc to
125 characters</title>
Overture have a useful tool - go to advertising / tools / suggest keywords - that will tell you how often the words or phrases you're considering get searched.
Wordtracker.com will do the same job but in more depth - just click on "trial"
That title is the single most important thing to get you up top.
Good Luck
Steve
www.baby-toys.co.uk