Flame Design
You are on the right track.
The font you choose is widely used - and gives off the impression of medicore. Try a bolder font with more punch. Something that says 'logo' as opposed to 'header'. Your visual element is too detailed to have high impact. If you can eliminate all but the core lines, and integrate it with your text, your logo will look much more solid. Try playing with your type more. Put emphasis on the most important word and decrease the size of the others. Try stacking your text to get away from the horizontal 'banner' feel.
Best of luck,
Grease
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