Traffic
We deal with a lot of websites - predominantly business. As you would expect they all generate traffic via:
1)quality search engines
2)PPC (Pay Per Click)
3)URLs listed in authored articles and Forum postings.
While PPC generates a lot of traffic we are paying as much as $20 per click on some competitive terms on Overture. Google Adwords have been much more affordable for the same terms. Understanding how to write the ad to attract appropriate click-throughs is vital. **In addition to Overture and Google Adwords we use Business.com and Capterra.**
However, traffic directly from search response (predominantly Google, Yahoo, MSN, AOL) generate a lot of quality traffic.
Traffic, and increased search rankings, are developed with the publication of quality online articles that contain the particular sites listing.
With many of our PPC campaigns averaging $1,500 to $2,000/month the direct search/online article listings are vital for sites without that type of budget.
Without question the most important aspect of a site is having quality, relevant, machine readable text on the website pages that incorporates the keywords in a natural (organic) manner.
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