On your shop.com site, the bug has "Energy Smart" in a mixed font and large sized characters.
This, at least adds important information, but still says nothing about solar heating.
Is the sun coming up or going down? Aren't these the times when the sun provides the least energy, other than at night, of course?
Just as an aside, a visit to your site sends me a few disturbing, if not conflicting, bits of information. The URL is for shop.com, we see your logo at the top and then a Solar Direct bug at the bottom. I gotta tell you that I'm immediately dissuaded of any notion of doing business with an entity that flings so many mixed messages at me. There's nothing on the index page to shed any light on the actualities.