Word of mouth seems to be my best source of free advertising. Everytime someone purchases my book, ONE PAYCHECK AT A TIME, I send a personal email thanking them for their purchase. I ask them to please reply to me asking how they heard about the book so that I know what advertising is working. Unlike most books about becoming debt free, I let the readers know that I'm available for any personal questions that the book doesn't answer. 90% of all new customers have responded favorably to this personalized approach.
To my surprise, most new buyers have heard about the book from a newsgroup, a web forum, or a personal book review. I can't buy this type of advertising even if I wanted.
I've posted testimonials on my site that customers have been kind enough to send me. My next functionality update includes a "tell a friend" feature.
It has been a slow process to build buzz about the book, but the positive impact I'm having on people and their financial situations is so encouraging to me. I'm keeping my fingers crossed that the press releases, complimentary books sent out to professional reviewers, and the articles I've sent to some ezines will create some momentum.
Although I'm marketing this book on a shoestring, I am open to spending money on advertising that shows a significant heartbeat. Until then, your free advertising tips are greatly appreciated!
I wish you well on your debt free journey.
Kim Griffiths
www.onepaycheckatatime.com