Text still represents 70% of a web page. For instance, how come Google or any other search engine offers "text-integrated" CPC solutions and asks you to suggest a few words (and not images) about your site? Because images are the aspect, while the text is the substance. It's not "ridiculous" to have a personal web page (such as robotstxt.org) placed as #1 web resource for a specific domain, rather than google's robot or any other robot's web page. And even though you pay to get your site listed as "sponsored result", the user will still evaluate it and the other sites in a SERP and decide which one is better. I still consider that proper textual content can promote your web page way better than an AdWords/Overture session.

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