Many thanks to all who took the time to respond to the topic so far. It was nice to get top slot with my first posting and I liked the picture.

As I started this discussion I thought it fair to let you all know if it helped.

The main conclusion I have come to is that, in what is likely to be a bumpy year I need to re-examine my attitudes toward CPC. I don't think I am the only one who will be increasing CPC activity in an attempt to underpin possibly fluctuating/declining organic listings. Will all that extra CPC activity go to Overture - I doubt it.

One word on CPC. The great many of the reported problems stated elsewhere in these forums could be related to copyriting standard. It is a waste of time and money researching great keywords and phrases and putting them into badly written copy.

In my opinion the importance of copywriting is not discussed enough - but that is for a future posting topic.

Kind regards

spidermonkey