For me it's AdWords by a loooonnngggg shot over Overture. With AdWords I can bring in over 500 highly targeted searchers per day for just over $50.00. Adwords has so many neat features that makes this posssible. To do the same on Overture would cost me much more due to it's MUCH lower traffic! For the $50.00 spent on AdWords my return is about $100.00, i.e $50.00 profit.
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