Web Developers Should Pick a Market Niche

What is your market niche? What are you and your organization best at? Where is your central knowledge base? What Industries do you favor? In what Industries do you and your staff have the best knowledge and experience?

Clients want to know; “Where is your business acumen?”

With the ever increasing complexity of Web Development and Internet Technologies it is impossible to be everything for everyone!

The days of being the “all-in-all for-everyone” are quickly fading. Recent Search Engine algorithm modifications reinforce that fact.

Without being in or having ever been engaged intimately in your clients industry directly do you really have enough knowledge to:

1) Win a bid against competitors?
2) Build a relative and convincing storyboard?
3) Have the familiarity of products or services to effectively copy-write when information is short of client and SEO goals? – To even know when they are short?
1) Build the proper SEO into the metatags?
2) Install leading SEO into HTML verbiage on Product or Service pages from the onset?

Do you want to:

1) Win contracts?
2) Spend less time bidding and estimating?
3) Beat the competition?
4) Reduce cost through multi-client product iteration?
5) Get the all important client references?

The client knows! They are savvy business men and women! – for the most part.
There are several detriments when taking a broad spectrum approach in your On-Line business presence:

1. The technologies have become too numerous and complicated.
2. Site SEO becomes spread too thin and ineffective.
3. Subsequent Marketing becomes ineffective, truncating revenue streams.
4. A multi-disciplined portfolio becomes washed in lower PRs
5. Personal Portfolio becomes less Industry and topic specific diminishing affectivity and SEO.
6. More time has to be spent in Marketing, including lost bids to competitors.

Let’s face it, our business:

1) Is completely fluid, changing frequently – requiring continual update and learning
2) Requires continual testing and other means to glean knowledge of obscure proprietary rules mandated by search engines
3) Extremely competitive
4) Has approximately a 30-40% time affectivity
5) High equipment, software and network overhead demands.

Why spoil a business model from the start? Only, highly staffed organizations with multi-disciplined acumen should build an all encompassing Internet Guru Web Presence! Otherwise, it hurts everyone in the industry. There are so many disappointed clients, perceived shiesty web developers and failed attempts at good web design, that our industry doesn’t sport the best name around.

Not taking the time to realize and target your mainstay, target markets and remaining focused not only hurts your company but the entire industry!

Look at it another way. – Have you ever been approached by a business client that was not particularly focused on a market niche?

If so, they are probably not still a client because they are most likely out of business!

Mountain Eagle Marketing is embedded in:
The Oil Industry
Heavy Manufacturing
Engineered Products & Services
Marketing Small Business

Our staff has 30 years in Engineering and Engineering Management, 7 linear years in Web Development, 6 years in Marketing Strategy and Management for fortune 500 companies, 20 years experience in fine and digital art…

Why on earth would we take on a Hotel Chain? Why wouldn’t we contact another developer that specialized in that field and ask for a 10% commission? – even for the life of the project?

We all need to understand where our business acumen is to diminish our own costs, increase profits, build a strong branding, service our customers at elevated levels.. yes and even support our own web development industry…. Making it a better place for everyone!

We are not convinced that Internet Community value starts with obscure search engine algorithmic mandates as opposed to the way we conduct our own business as web developers and webmasters and build relationships with other developers and in conducting our business with the highest integrity!

All comments are welcome!
Good Luck in Your Business!

Ken Webster
President
Mountain Eagle Marketing