Hi adrookie
Here is my recipe for success
1) Don't use let your AdWords show on sites using AdSense.
2) Target only counties that can afford to buy. This often means no third would countries etc. If your product/servive is local, then only show you ad to relavent countries.
3)Bid the min only, 10c pc
4)Use as many combinations to keywords and phrases as possible. For example, if selling "Excel Templates" I would use
Excel Templates
Templates Excel
Xl Templates
Templates Xl
Microsoft Excel Templates
Excel Templates Microsoft
Excel Microsoft Templates
MS Excel Templates
Excel Templates MS
Excel MS Templates
Finacial Templates
etc etc
The idea with this is to exchaust every possible term that could be used. By doing this you are unlikley to fall below the 0.5% CTR that cuts out the keyword/phrase.
5) Set your daily limit VERY high. If you use steps 3 and 4 above you are *very unlikely* to reach this limit. I have some set a $600 per day and they never exceed $30.00. The idea of this is to keep your ad showing which help a LOT when bidding the min.
6)Make full use of negative keywords. Use
-Free
-Freeware
-sharware
etc
7)Mention the word "buy" or a $ value in the ad. This helps stop the freebie hunters.
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