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On most pages there seems to be alot of 'white space'. Maybe tightening the pages up a little. The pixel width is 600. You could increase to 760 or 780 or even percentage (95% or 100%). That would give you more space width-wise and push everything up.
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Eventually I'll probably go percentage.
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Any chance you could optimize your pictures a little?
On the first link, I timed it at 40 seconds to load on 56k dialup, which is pretty long.
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I confess I don't know much about optimizing pictures. I'm using Photoshop, and the settings I'm using are JPEG, Quality 40, and Optimized. At 100x100, the thumbnails tend to end up being between 1K to 3K.
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Regarding number of pages, can you take those categories and break them down to sub-categories?
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Probably not. The idea behind general categories is that most people shopping for jewelry browse rather than search for something extremely specific.