Well said Paul! I can see that you "put allot of time and effort into your reply" :-) I agree. One way of selling the flash intro though and still leave people's attention fixed when coming back to your site is by using cookies to NOT show the intro again the next time they come to the website and then maybe have a link to 'view intro' somewhere. That's an in between answer to the problem.
I usually go on a gut feeling. It's sometimes like first impressions when you meet people. If the whole "idea" of the company and how they come across says "fresh, interesting idea" to me I'll recommend flash. It takes time (in experience) to notice it. And then your client comes and tells you he wants to go corporate! It's a mixture of recommendations and client requirements!!
To cut it short, we can summarize it like you mentioned - cut the crap and cut to the chase! But use Flash intelligently and you're going to do a winning design.
Just some more ramblings...
Dirk
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