I went to Hedd Wholesale, which is the site you were asking about, I presume...
First, your colors are very bland.... you can go to the following site for an article written on the pschology of colors in a web site...
www.templatesresource.com
and click on article.
Second, your site is HUGE..... I was viewing it on a resultion of 1024 X 768 and I was only able to see about 2/3 of your site... someone viewing it on 800 X 600 would not even be able to see 1/2 your page..
If people have to scroll, they get discouraged and frustrated... and that's scrollin down... I would never remain at a site where I have to continually scroll from side to side to see everything.
One of the tips I got at another forum, is that most people are still viewing at 800 X 600 resolution and that websites should be designed to accomadate that size.