it will take some time, but I think these certificates will eventually become VERY important, IF the certificate-issuers take verification seriously.

The whole idea behind this is that in order to get one of these, your identify is verified. You have to prove that you are who you say you are.

I think at some point, consumers will refuse to make monetary tranactions with a site if they do not get the green bar. Why on earth would you send money to somebody whose identity you cannot verify?

To me what really matters with a ssl cert is that the data is encrypted