I've had good success with adwords. I t kind of depends on what you are looking to do and what you sell. If you are just looking for traffic don't do it.
If you have a product that people are searching for and will be ready to buy when they go to your site it is great.
If you are looking to get signups for an email list it can be OK just make sure you have a good offer that makes them want to give up their email address.
Good Luck.
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