Re: Adwords Effectiveness?
Adwords is as good as you make it. You have to learn how to use it right. If you just put up a few broad match terms your not going to do well. There is a science to Adwords. Saying Adwords is full of fraud and sucks is like saying a Corvette is slow when you can't figure out how to get it out of first gear.
There is very little fraud on Adwords. What you are seeing are very stupid people clicking on everything. You can't just look at your one account and make decent observations. I have managed over 40 different accounts and as much as $100,000 a month spend at a given time. You learn to see patterns. People just like to click ads.
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