Hi Pat,

Your idea of starting out producing a resume, Curriculum Vitae (C.V.) or "Brag Sheet" as one of my cheeky sons would call it sounds great - particularly as you are at the heart of the action so to speak surrounded by potential customers. This could be prettied up with the appropriate small badges of their past schools, Sporting Club etc. alongside their achievements.

Three simple but most important rules I would ALWAYS apply for any website are:-
1. Fast loading.
2. Simple, obvious and easy-to-follow navigation.
3. Interesting, informative content.

Any graphics should illustrate and enhance the text-based statements.

I am self-taught and have been selling on the net since 97. so I can only say what seems to have worked for me. My only showroom is my website and my customers come from all over the globe. Oh, and I am always in the top ten for my major keyword phrases on Google, Yahoo and MSN.
( My bit of a brag sheet :) )

Good luck.

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Greg Usher [Inventor]
www.kneelsit.com

Just ONE commandment - "Treat ALL others as you'd like to be treated."