Thanks for the replys.

My budget if fairly large - so ads running out of money isn't the issue.

My main question is... how do I set my keywords if I want my ad found with the set keyword plus additional text added to the search term. (ex. keyword=mold, I want to show up if somebody types in plastic mold cleaning)

Organically we are doing great. I'm targeting things that are related to our company but we do not have content for, thus, organically we wouldn't show up. Hence, advertising.