Re: Ad relevance
You need to think of what your visitors would be most interested in clicking on. Then try to integrate those types of keywords into the title and other key areas of your pages. Maybe something to do with websites, marketing or advertising. Or maybe just ads related to the particular domain. For that option it may just be a matter of putting the site's title in a more prominent font. You may want to try adding a 2nd ad unit at the bottom of each page too. Another thing you can try is manually blocking certain domains from appearing in your ads.
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