Obviously there is no one answer to the question as there are so many different types of businesses, along with different goals.

But way too many people build flashy sites with tons of graphics and 95% of the people they are targeting don't have the patience for the site to load. Surfers tend to be in a hurry and if they are forced to wait for a site to load, they are off to the next one.

Site designers and the people who hire them have a tendancy to go overboard and forget that most people are still on dial up, dinosaur connections. Yes it is getting better, and will continue as more people get DSL and cable connections, but even my cable connection is relatively slow. I have "lite" vs. heavy duty.

So in most cases I would suggest having a landing page that loads fast, tells what you have to offer, grabs their atention, and then directs them to the fancier, flashier pages which could be loading behind your landing page.

With all the competition on the net, you need to grab their attention fast and while flash and lots of graphics may be pretty, they seldon accomplish your goals of grabbing a new customer or client. Keep it simple initially, and you will have more success with you site being "sticky" rather than slam, bam, goodbye!

Jim Longnecker
http://www.4adot.com<br /> Domain r... hosting<br />