What do customers want?
That is a good question and if anyone knows it he is probably rich mainly because we are all different and our likes and dislikes change with the wind making us truly unique.
From doing alot of surfing though and judging from the types of websites out their, the ones that are in business are not "flash" (MSN, YAHOO, GOOGLE, TRAVELNOW and all the rest), the company sites are "flash". So when representing a corporate image flash is okay but if you want volume a clean site that is well organized.
I agree that it is important to make your site interactive as long as you do not sacrifice speed.
It sounds to me like you want to recieve as much input so you can develop a site incorporating the hot points that will help you succeed, don't forget the most important part of this equation, the search engines that do not necessarily like the same things people like. As Webmasters you have to incorporate the best of both and hope the mix works, some of us have been hoping longer than others though.
Anyways if you figure out the mix share it with the rest of us!
Good Luck!
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