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Old 10-14-2003, 06:44 AM
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Black Knight Black Knight is offline
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You can be found in the rankings on Google but not for very popular searches. If you were looking to buy crystalware or glassware, what words would you use in the search? Which engine would you use? How many people are like you in those choices? Once you know that, you can plan your strategy.

Getting indexed is easy, and ranking for something is also easy, but the trick is to rank for something that your target customers would actually use.

When you have the phrases and words they'd use, make sure that your pages use them too. Speak your customers' language.

I completely disagree with the advice to use a robots meta tag. It can hurt you. The Author tag is worthless too. Does anyone expect customers to view the source and get a branding message?!?

I explain many meta tags here:
http://www.webproworld.com/viewtopic.php?p=30714#30714
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