I will admit... This is rather a new concept to me. As in... I never actually thought that such a practice really existed, but here is the latest news release.
Google Public Policy Blog: Self-regulatory principles for behavioral advertising
Is anybody well versed enough to truly understand what exactly behavioral advertising is and how it is used to "increase the sale"?
I am almost certain this is why the advertisements inside facebook are so accurate and demeaning at the same time.
Doesn't this violate any of my rights as a human being? If it doesn't. No worries. I really don't think too many people would be bothered by it really. I am just asking because I don't really know.
And if it doesn't violate any of my rights as a human being. How does it effect a small businesses ability to do business? I mean does buying into the advertising practice give you greater control over who you target or does it just give bigger business better knowledge and regulation over small business practices?
I thought it was against most search engines guidelines to target users and change the content of your page based on how a user was referred to your website. Has this changed? Can I now cloak content and serve content to a user however I see fit?