I almost agree with you...
I don't think I have had a single client ask me for
SEO services ever... (Give or take a few clients who wanted me to stuff titles with keywords...)
When I say
SEO has lost all meaning... I also mean that clients are not interested in intellectual exercise, theory or the tools or even the techniques you use to perform your craft. They just want results.
Seo has lost all meaning as far as a product, or even a technique if you ask me...