Here's a good tip for getting click-thru from the new Bing Search: Bing now has a POP-UP to the right of your listing in search results. LOOK CLOSELY at the sections of text they grab there Normally it'll be something like opening body sentence, H1 or H2 Header text, etc.

Look at what it's grabbed from a searcher's viewpoint. With a bit of thoughtful analysis you can CONTROL what is seen there, how it's said, make sure it grabs attention, has a call to action. So do yourself a favor: If you are in Bing's results, study how they decide what info to put in the right-hand Pop-Up -- and make sure it's saying EXACTLY what you want it to, and not just page snippets grabbed at random. Some of it may not be flattering, advantageous, nor helpful...