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Old 07-02-2009, 02:49 PM
Vetofunk Vetofunk is offline
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Join Date: Jun 2004
Location: Chicago
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Default One Page Checkout = Lower Conversion Rates?

Hi,

We switched to a one-page checkout about a month ago as it seemed that was the way to go. Less pages to go through; having everyone on one page. We designed it very well, easy visible steps down the whole page, required the same information as before...well the conversion rate has dropped 3% since the change.

Before we had the following pages after the cart:

1/ Login or New Customer page
2/ Billing/Shipping Address Page
3/ Billing information page which also had the "Order Now" button.

So from 3 pages to 1.

I talked to another business owner friend who recently did the same thing, as soon as they moved to a one-page checkout, the conversion rate for the entire checkout process dropped.

Anyone else have this same problem?

We are going to test out going back to the old checkout process, but wanted to see other people's take on this.

Thanks!
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