Image optimization... useless... the only people who make money off it are those selling images and image optimization services, and search engines who just use it as another place to put up their billboards.

IMO, Images associates to nothing, add zero relevance to a page since "alt" tags are pretty much ignored by all engines and often optimization just results in more images being stolen from you. Think about why people search for images. People who are looking to add them to their pages. I sometimes wonder if SEOs think or just do one cookie cutter thing after another because some WoDS says they should while filling space on a slow news day! I could care less if I'm #1 in image search does zilch for the bottom line.

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Follow me on Twitter! On the Trail with SOSG How I became a Social Media Convert and Twitter and Agents of Influence and now regular poster at Cloudmixer where We're Mixing New Media Ideas.