Re: What is worse, higher bounce rate or duplicate content
Bounce Rates indicate people are going to the page and leaving. In theory, that is bad unless by leaving they are clicking on to another url that gives you advantage, i.e., Adsense link or perhaps you have a shopping cart hosted on another website. You can implement a javascript tracking on outbound links that will help you see the clicks as well as convert them from bounces.
If people go to your page and don't like what they see, then you've got a problem - especially if your running a PPC campaign to drive traffic. There you want to refine your keywords and statements to clarify what you sell so that they don't click. Do you think people are bouncing off the page because they can't find a product that they want that you sell, or have they come to your website by mistake looking for something you don't sell?
Assuming your problem is people want what you sell and leave in frustration (bounce), then you need to fix it. You need to improve your website - better GUI, better navigation, better presentation to develop trust.
Duplicate Content: Like others have said, Google WT sees Page Titles and Meta Tags and alerts you to duplicates, but that is only one element of the pages. The actual content would not be duplicate because in theory your product list would change from page to page. I would not worry about it. Good page titles are a great place to implement a keyword strategy, but having some as duplicates shouldn't cause a penalty.
Helping buyers buy is what you need to fix!
Last edited by Web Res; 07-01-2009 at 11:49 PM.
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