Re: What is worse, higher bounce rate or duplicate content
You should worry about the bounce rate more than what might be misconstrued as duplicate content.
Most e-commerce websites have duplicate pages and do very well in organic SERP. Amazon, E-Bay, Gifts.com, Expedia and many many others are duplicate page sites.
Duplicate content becomes an issue when someone takes pages from one website and places it on another website. Otherwise it is not an issue with Google.
Bounce rate however is a metric that should be closely monitored with continual improvement. Google tells us to build websites for visitors and it is thought they measure the bounce rate as well so the more you can improve the bounce rate the better off you will be revenue wise.
I would agree with imvain2 and find new developers. I have quite a few clients who run e-commerce websites, and who use a pull of information from their database, to populate the Title Meta Description and Meta Keyword tags, per page.
Good luck!
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