Re: Google penalty for one keyword --> 200 down in ranking results
I know of a site that found itself right in the middle of nowhere due to spam issues and could not get out for about a year I guess - there was a blog response for that, so the whole issue got quite a bit of attention. Therefore, the first thing that comes to my mind here is a spam penalty, although this is just a best guess.
Another thing that seems likely is a combination of an algo change with heavy reliance on a single link-building strategy, although the reliance needs to be real heavy.
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