As a follow up on keeping it simple and starting
with the lowest pages...back.
I'd like to offer the following link about "writing
for the web". The web is quite different than
a brochure or print ad... and viewers behave some
what differently too.
total-impact.com post
Viewers don't read (at first) they
scan.
And you need to make a connection between their
"wants/desires" and your (website) content..
in a very short time.
Enjoy the above post... I've found it to be a great
article about writing for the wrb.
~Roland