In most cases, CRM stands for Customer Relationship Management. Luckily, this site has managed to take another three words, and made their use equally meaningless.
Here's what I found when I started reading...
Quote:
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How to see what you’ve already scheduled for the day and in the case of scheduling for another employee, how to see what they have scheduled. So when we started working on our call backs, we decided that Lizzy should actually allow us to...
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So I was instantly confused by the introduction of Lizzy with no explanation.
The name and blog format work to confuse the reader. While you do manage to explain the name, the blog format buries this so more recent posts have zero context. And although I can understand the basic idea, the premise of giving an app a human name to software is a flawed premise. Microsoft Bob? Hello?
It wouldn't be so bad, were there real contact with human users. The name could be a launching point to explain a radical departure in the way software is designed. Otherwise it invariably reads like either a cheap marketing gimmick or the unfortunate anthropomorphism resulting from a team falling head over heals in love with their product.
Either bodes ill to even a moderately astute potential customer.
Two "stickies" that need to appeal at the top -- ALWAYS -- are "What makes Lizzy better than other CRM Systems" and the "What’s in a name" posts. Otherwise site visitors are left just as confused as straying from the commonly held convention CRM stand for Customer Relationship Management. And have screen shots and image callouts accompany the blog post text, an important reason why follows.
Calling a human relationship a Contact Resource speaks volumes, just as "...force people to clock in on the time clock before they get started" as a option does. Projects are data streams, not collaboration. Telegraphs the overarching philosophy nicely: Like PHP Nuke for Project Management would be less wordy.
Having a software system force users to do anything is a failure of the whole "lets foster a human relationship with the user" thing. Which is probably why the fallback to the name gimmick.
Obviously the vid isn't viewable due to the format. Funny, I can view YouTube just fine. No matter, my guess is a simple mental backflip "everyone in corporate has Quicktime installed" will deal with my point nicely. Part and parcel of anthropomorphizing computers and reducing users to a data clump. ...An inconvenient data clump.
As it stands, arriving on the blog as a starting point leaves the reader feeling like they've arrived in the middle of a conversation ....with the company talking to itself about itself. As unwelcome an intruder as the apps' users seem to be.