If you are going to do press releases, make sure to do them right. Have a professional release writer that knows how to grab a readers attention immediately write the release and pay the fees to submit it thru
Online Marketing through Press Release Distribution - PRWeb or
Press Release Service and Distribution - 24-7PressRelease.com making sure to get search news visibility.
Also make use of the tags, and other options at the release places mentioned, it is well worth the little extra time filling out those fields.