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If I successfully create content that is useful and interesting, what next? How do I best go about getting people to see my content for the first time?
How often do I need to update fresh content to be effective?
Are video's and picture's a must?
Anything else I may be missing?
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If you want your content to be found you have to use the appropriate
SEO techniques, keyword usage, keyword densities, anchor text and more. Of course the ease in which your found also depends on the competition in your particular niche. Link to all of your pages from social networking sites - both large general ones such as Digg, Propeller and Reddit and smaller ones more focused on your specific industry or niche - use article marketing and more to start building traffic.
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Also concerning building links for SEO...
I have read on this, but still find myself having trouble getting this aspect going. I've been told that a link page is probable not the best way to go.
If I do not have a link page then where do I put all of the links that I link with?
Should I try and get one-way links from top rated sites and if so how does one do this?
Anything else that I may be missing?
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If you have a blog you can create a blogroll listed on your sidebar, you can also do this by adding the links manually to your sidebar if you use a different CMS. Link pages aren't inherently bad, the point is that link exchanges in general have become devalued in the last few years.
One-way links from top rated sites are of course ideal. You need to create content that people will link to naturally because it's good, unique, informative and useful. You can also build up links on your own with article marketing and distribution and various other strategies.