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Do you view in-house programs less favorably than those through networks?
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No, and in fact sometimes more favorably. Under the thinking that a company running their own affiliate program is larger, more reputable, etc. That is as long as it passes a quick smell test when you take a look around at their tracking and everything else.
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Outside of networks, how do you find advertisers to work with?
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Depends on the niche. Sometimes just Google a product/niche/service and start checking out companies. Or make that easier by searching widgets+affiliate and see if anything pops up.
Also by looking into competitor's websites, seeing who is advertising from and where those ads come from.
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Do you prefer a pragmatic program presentation or one with marketing speak?
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I like someone to keep it real. But of course, to sell anything you need to talk yourself up, point out some great examples of success, use testimonials, etc. You can do all of that and preface it easily to tone it down "Now this isn't guaranteed, but if you put the hard work yadda yadda".