MSN is an SEO low hanging fruit; Fairly easy to get good rankings with almost any trick you would effectively use on others. I had a joke that if I wanted my rankings in Live Search to be any higher, they would have to redirect the user directly to my site and not even bother with a results page.

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I liken SEO to voodoo and make a sacrifice of rum and decapitate a chicken to Papa Legba, spirit of communications and crossroads, before every site launch.