I'm tasked with getting an in-house affiliate program off the ground.

I'm looking to bypass the recurring expense of networks, but am hitting a roadblock when it comes to recruitment. I've gone the route of paid listing with prominent directories but those seem to be somewhat useless. I think my next step will be a paid post over at ABestWeb.

We've got a great program going as far as conversion rates and commission, but our literature is not full of “we'll make you rich overnight” B.S. promotional speak. I'm starting to think that's what brings in affiliates.

Anyway, without further ado – I've got a couple questions and I'd really appreciate some input from you affiliates out there.

Do you view in-house programs less favorably than those through networks?

Outside of networks, how do you find advertisers to work with?

Do you prefer a pragmatic program presentation or one with marketing speak?