Hey all,

I'm creating a section on my site for resources of news and advice related to the products my site sells. Also I am creating a banner for people who may want to add our site to their links page, however we're not making it a requirement.

Basically what I want to know is what is the best way to optimize the banner link code that would offer the most benefit to my site SEO wise if/when we do get a link from another site.