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Old 02-19-2004, 06:52 PM
fathom fathom is offline
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Join Date: Jul 2003
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Quote:
Originally Posted by magnolia
Quote:
Here's his complete post, and I'd love to hear what you think.
IMO, this whole issue comes down to your definition of what SEO is.

To me, SEO is the total package employed. That includes seo copywriting, link building, tag management and the like. If you're focusing on rank alone, then yes, right now on Google it looks like having a relevant linking strategy is what it's taking to get a site ranked.

But the thing is, most of us don't just focus on rank/positioning. We want the site to rank well AND make sales. So the combination of factors mentioned above HAS to be included.

That's why we call it search engine optimization and not search engine positioning.

Debra.
Hi Debra and welcome to WebProWorld! :-)

Because of the complexity of issues that evolved in this thread we have started a guide to SEO which attempts to address many of the issues involved or at least place them "in context" with each subsequent issue/perspective.

It starts WebProWorld's Guide to being a Proactive SEO and will over the next few weeks be added to and open to debate.

Additionally, the dialogue although primarily my own draws weight from complementing resources so not to be completely biased. :-)
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