I've been reading the posts yet I never heard anyone actually praising adwords for improving their sales. I'm considering using a CPC program but the posts I read about adwords are making me very leary of this type of advertising. It is truely sad to see that honesty, which used to be what business was built upon, has taken a back seat in many etailers business plans.

If Google acknowlegdes that competitors DO click adwords multiple times, yet does nothing about, they should be prepared for a lot of webmasters to migrate to other CPC programs or drastically reduce what they spend on adwords - especially if few customers are being created. However, with their share of the internet market, Google probably could care less. I'm not going to hold my breath hoping Google starts acting on behalf of their advertisers.

Here's a though: It's true that many large online businesses pay for employees to do nothing all day but call other sites to set up link exchanges. It's part of their linking strategy. Conceivably the same online company could pay someone to click on your Google adwords ad all day too.

I don't have a lot of loot to throw at Google and my biggest competitors know this. It wouldn't take long to exhaust any marketing funds that I set aside for adwords if my competitors have a 16 year old kid clicking away at my adwords ad for $5.25 an hour.

If anyone is doing well with adwords, please share your experiences so I can make a objective decision about adwords. For right now I'm just see the negative side of it.

Thanks for your input,
Bro. Ivey