Originally Posted by toasty

There's a line that separates "Doorway/Dummy Pages" (spam: a bunch of keywords linking one-way to the site) from "Informative Pages" (good SEO); and to construct a page that falls in the latter category, I'm assuming at the very least you should:

• 1. Integrate the keywords in the text so that it's at least coherent
  2. Avoid overloading the page with keywords
  3. Avoid overloading the page with links to the site
  4. Have at least one link pointing from the site (home page) back to the "Informative Page"