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Minstrel wrote: (1) instead of "loosely put together so it's coherent", why not just aim for relevant content that includes the keywords?
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Sorry, I didn't mean to suggest that's what one should do. I was just trying to distinguish between what's considered spamming from what's not. There's a line that separates "Doorway/Dummy Pages" (spam: a bunch of keywords linking one-way to the site) from "Informative Pages" (good
SEO); and to construct a page that falls in the latter category, I'm assuming at the very least you should:
- 1. Integrate the keywords in the text so that it's at least coherent
2. Avoid overloading the page with keywords
3. Avoid overloading the page with links to the site
4. Have at least one link pointing from the site back to the "Informative Page"