Spam, spam, spam, spam... with some spam and a little spam.
What is great for others who, like myself, are consultants with little control over the content, is that I can write my own content for Doorway pages that is focused specifically on a different keyword (or two) per page and serving as an intermediate step to the core website.
For the particular site I'm working on, the style of language is quite particular in that rarely are key-terms repeated in the text and individual pages tend to focus on several, rather broad, topics. But, the doorway pages would not need to adhere to this strict style of language and may have a slightly different look than the main pages of the site. ...as long as they appeal to the user and intice them to view the rest of the site. I like it!
Well, I don't know if this applies to anyone else, but I think I've learned a very useful strategy! Any objections?
Thanks again!
Paul.
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