The company I work for are about to upload a shedload of pdfs to the website and I would like them to be as optimised as possible. I've never gone about optimising pdfs before though.

I did search on this forum before posting but couldn't find any information about this topic at all.

I have a couple of questions which I hope you can help me answer:

Firstly, does Google read and rank pdfs pretty well?

Secondly, what are your best pdf optimisation tips?

Many thanks in advance for any help you can give me.